Monthly Archives - March 2019

Why Your Business NAP is so Important

Why Your Business NAP (Name, Address, Phone Number) is so Important

NAP is short for your business name, address and phone number. When Google scans various databases on the internet for your company it's absolutely crucial that these three items are EXACT and consistent. If I was on Yelp as "Brian Houdek The Web Designer" or "Brian Houdek Web Design LLC" or "Brian Houdek Web Design Inc" Google would look at that as a completely different company than "Brian Houdek Web Design". If your address is "123 Test St" it's crucial you write it exactly the same throughout the internet. "123 Test St." (dot after St.) or "123 Test Street" will be looked at as different and therefore not the same company. Finally, your phone number must remain consistent. Did your number change over the years? Do you have a local number and an 800 number? Make sure you always pick one primary phone number and always enter that phone number as the primary one.

The more LEGITIMATE databases your company information is in the better for SEO (Search Engine Optimization). These directories give your business validity in the eyes of Google. Most of them link back to your website, which is another ranking factor Google uses. As a rule of thumb, I recommend my clients use their Google My Business listing as the "master" listing, ensuring all other listings have the same information.

On the Internet there are four major data aggregators that store your business information. These are Neustar Localeze, InfoUSA, Acxiom and Factual. These data aggregators take your business information and push it out to many smaller databases on the Internet. In addition to these aggregators, there are also many big name directories your business should be in. Examples are Bing Places For Business, Apple Maps, Angie's List, Manta and many, many more.

I have multiple tools to scan these databases and see where your business information is missing or inaccurate. I can easily update this information and charge a flat fee. If you want me to run a free scan for your business contact me today.

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Happy Saint Patrick's Day

Happy Saint Patrick’s Day

Happy Saint Patrick's Day from my family to yours! According to Ancestry DNA, I'm 43% Irish but this weekend we are all Irish. Did you know Saint Patrick's Day is celebrated in more countries than any other national festival? Enjoy your corned beef and cabbage responsibly :)

Looking for a talented website and graphic designer who listens to your needs and gets your business noticed? I'm a freelance website and graphic designer who understands the difficulties of small businesses. I have helped business owners from many industries grow their business by implementing a comprehensive website and advertising strategy. Interested in learning more? Contact me today.

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What to do if your email server gets BLOCKED

What to do if your email server gets BLOCKED

Let's say you have an employee that wants to send out a promotional email to thousands of customers using their company email address. They send it out and a day or two later you start noticing that you're sending emails but they're not being delivered. Perhaps you're receiving bounce emails saying your server is blocked or clients are saying they're not receiving your emails. The reason... SPAM. If you have to send an email to a large group of people I recommend using a service like MailChimp. Anytime you send a promotional email you are REQUIRED to have an unsubscribe link so customers can remove themselves from your mailing list. If you don't include that a customer can report your email as spam and start a chain reaction that's tough to stop.

Spam is a big problem. We all get it and it's really annoying. When you're the one sending the spam the internet has many tools to make sure you never send an email again. If someone marks an email from you as spam in Gmail that doesn't necessarily mean you'll end up on a block list, but if multiple people in a short period of time mark your email as spam you can be in big trouble.

The Internet has numerous Domain Block Lists (DBL's) that keep track of spammers IP addresses and domains. Block Lists are lists of IP addresses that have been reported and listed as “known” sources of spam. There are public and private blacklists. Public blacklists are published and made available to the public—many times as a free service, sometimes for a fee. There are hundreds of well-known public blacklists.

To get off a block list, or more typically multiple block lists you have to use some tools to find out who is blocking you and why. Below are some of my favorite tools to scan your domain name/IP address to see if it's being blocked.

Depending on which block list you're on the removal process varies. It's best to first figure out who is blocking you and follow their instructions to remove you from the list. In addition to intentional spam you may end up on these lists if your server is improperly configured or even hacked. I use RBLmon to regularly check my email servers and my clients' servers to ensure I stay ahead of the issue should it ever arise.

Is your email server getting blocked? I've been through this process before and I've helped many clients get off these block lists. Contact me today and I'd be happy to help you get your email server off these block lists and keep it off.

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