Monthly Archives - April 2019

Imagify - Wordpress Image Optimization Made Easy

Imagify – WordPress Image Optimization Made Easy

Optimizing images for the web is crucial. Google gives a lot of weight to website load time and images are the largest files on most websites. The goal with optimizing images is reducing the overall size of the file while maintaining image clarity. There are a lot of tools out there which can accomplish this task, but none easier to use than Imagify. Imagify is a Wordpress plugin that automates the image optimization process. Not only is the interface very easy to use, but it also does an excellent job at reducing file size with minimal loss in quality.

I use Imagify on all of my websites. Imagify can optimize your images as you upload them, or for an existing website, it can quickly optimize your existing images. Imagify is free to try (25MB limit) and has monthly data plans for higher limits. I pay those costs for all of my clients. If you're interested in learning more about Imagify or need someone to optimize your website, contact me today.

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Google Local Service Ads

Google Local Services Ads – A New Google Ad Program

Google Local Services is a new ad platform by Google, not to be confused with Google AdWords. Perhaps you have already seen these ads - they appear in the same place Google AdWords would typically appear (before search results) but the one thing that makes them different is the green check mark by the ad with "GOOGLE GUARANTEED" appearing next to it. There has been a lot of confusion about the difference between Google Local Services and Google Adwords - let me explain.

In order to have a Google Local Services account, there is some vetting that has to be performed by Google. When creating an account you have to send your business license and insurance details, complete a free background check and have a verified customer write a review. This process typically takes over a month to complete. Hopefully Google will speed up this process, but this is what I've experienced recently when setting up accounts for clients.

Google Local Services charges on a per lead basis. In other words, you don't get charged when a customer clicks on your ad - you get charged when the customer calls you. This is a key differentiator between AdWords and Local Services. AdWords charges every time someone clicks on your ad and visits your website. The cost per lead with Local Services is significantly more than the cost per click with AdWords. The cost varies by industry. I've read reports that some industries charge as little as $5 per lead up to $150 per lead. Like Google AdWords, Local Services pricing is based on competition.

With Google AdWords, you target keyword searches within a service area. Google Local Services shows your ads based on the type of service you offer. You still get to select a service area to display the ads, but the options are not as detailed as Google AdWords.

At the time of this article, Google Local Services is not available for all industries and is specific to certain service areas. If your industry qualifies, I think Google Local Services is worth the investment. If you're interested in setting up a Google Local Services or Google AdWords account, I can help. Contact me today to learn more about getting an ad campaign setup for your business.

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How To Optimize Your Google My Business Listing

How To Optimize Your Google My Business Listing

Google My Business is a tool to manage your company's online presence across Google, including search and maps. Over time Google My Business has changed quite a bit and they're always adding additional features to help business owners connect with potential clients. In my opinion, this is the most important listing for any business and it's crucial that the information listed is accurate and comprehensive.

Once you login to your Google My Business account, navigate to the "Info" tab. Ensure the categories selected for your business are accurate. You can select multiple categories, which I encourage you do. Sometimes Google will word categories differently so be sure to research other companies in your industry to see which categories they're using. A search on Google Maps will show the main category below the business name. For example, if you look at my listing you'll see my main category is "Website Designer".

Next, make sure your business Name, Address and Phone Number (NAP) is accurate. See this article I wrote regarding the importance of your NAP. Ensure your business hours, website URL and services are accurate. For the description take your time and make sure it sounds professional.

One of the most commonly overlooked sections of Google My Business is the Photos tab. Add as many photos as possible, especially if you're in the service industry. Potential customers want to see your work and your employees doing the work. Personally, I won't even consider calling a company if there aren't pictures of them doing work.

More recently Google My Business added a section for "Posts". My theory is this was introduced to replace Google+. The problem with these posts is they only show on your profile for one week. If you create blog posts on a weekly basis (which you should be doing for SEO) then just copy those over. Otherwise I recommend posting SOMETHING weekly. Google is putting a lot of weight on this right now.

If you need help claiming your business on Google or need other website work contact me today and I'll be happy to help.

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