Graphic Design

Happy New Year - Website Tips For 2020

Happy New Year – Website Tips For 2020

I would like to wish you a Happy New Year. I'm so grateful for my loyal customers and look forward to continued growth in 2020. My clients vary tremendously by industry and location, but the basics of website design, advertising and SEO can be applied to any industry. A visually attractive, informative and SEO optimized website is the best investment you can make in your company.

Website Tips for 2020

Google has over 90% of the search market. The best thing you can do for your companies reputation on the web is to focus on what Google looks for in a company. Google is all about business reputation. First and foremost your business website should be optimized to target the keywords your customers are searching for. Once that is accomplished Google looks at many other factors. Your Google My Business profile should be fully optimized and reviewed on a regular basis. Also, make sure to optimize your Bing Places For Business profile.

Google loves fresh content on your website. The best way to accomplish this is with a consistently updated blog. Social Media interaction is also a huge ranking factor. You should have business profiles on Facebook, Instagram, Twitter, LinkedIn and Pinterest. I typically connect my client's blogs with their social media profiles. Multi-platform posting tools like Buffer are essential. I also recommend following other companies in your industry for inspiration and additional followers.

Your business information should be in as many databases as possible. Google gives credit for backlinks, which are links to your website from credible sources. The best way to get your business information out there is to use a tool such as BrightLocal's Citation Builder. This ensures your business name, address, phone number, hours, website URL, description and images are consistent across the internet. I've seen clients rankings jump multiple positions after a BrightLocal campaign.

I can go on and on but the things I've listed above should a priority for your company in 2020. If you're looking for a new website, have an existing website, need some SEO improvement, graphic design, or advertising please contact me today. I'd love the opportunity to help your business improve its web presence.

Read more...
InstantCard - Great ID Cards and a Great Company

InstantCard – Great ID Cards and a Great Company

When a customer asks me for ID cards I know just the place to go. InstantCard is a company I've worked with for a few years and I've always been very happy with their product, staff and turnaround time. You may think an ID card isn't anything fancy, but you would be surprised how fancy you can get. Aside from the design they also offer holograph's, QR codes, smart chips, mag stripes, barcodes and more.

Every order I have placed has been shipped out the day I ordered it or the next day. Their UI (user interface) is very well designed and easy to use. You can save ID card templates so when it's time to order you simply click a button. Their ID cards cost $7.80 per card (volume discounts available). If you need ID cards designed contact me today for an estimate.

Read more...
Signs Direct - Quality Signs at a Great Price

Signs Direct – Quality Signs at a Great Price

Today I want to share with you a great company that I use for all types of sign printing. Signs Direct is a company based in Bloomington, IL that offers yard signs, sidewalk signs, freestanding signs, lighted signs, sign hardware and much, much more. I do a lot of research before I work with a print company and I assure you that for the price you can't find a better deal. They even have stock signs for common things such as indoor and outdoor safety signs and road / parking signs.

The most common product I order from Signs Direct is their yard signs. Their production and shipping is always incredibly fast and I've always been happy with their quality. I am a bit partial because they're not only based in the US, but my home state of Illinois. If you don't live in Illinois they don't charge sales tax. If you live in Illinois... well you know.

If you need signs designed for printing through Signs Direct contact me today. I'd love to help you out.

Read more...
Happy Saint Patrick's Day

Happy Saint Patrick’s Day

Happy Saint Patrick's Day from my family to yours! According to Ancestry DNA, I'm 43% Irish but this weekend we are all Irish. Did you know Saint Patrick's Day is celebrated in more countries than any other national festival? Enjoy your corned beef and cabbage responsibly :)

Looking for a talented website and graphic designer who listens to your needs and gets your business noticed? I'm a freelance website and graphic designer who understands the difficulties of small businesses. I have helped business owners from many industries grow their business by implementing a comprehensive website and advertising strategy. Interested in learning more? Contact me today.

Read more...
Google Fonts - Great Free and Open Source Fonts

Google Fonts – Great Free and Open Source Fonts

Google Fonts says their goal is to make "the web more beautiful, fast, and open through great typography." They certainly have done that and their selection of fonts continues to grow. Every Google Font is free and open source, meaning that you don't have to worry about licensing issues. At the time of this article there are 915 to choose from.

I have been using Google Fonts on my websites for years. However, even if you're not a web designer you can download the fonts to your computer and use them in any document. To the right of each font you'll see a + symbol. Once you press that Google "adds" it to your downloads (a popup menu that appears in the bottom right after adding the font). If you click on the downloads (it will say # Family Selected) you will notice a download icon on the top right. To download the entire font family with different font weights and italic styles click on "Customize". On this screen you can select the entire font family if you want. Once you have everything selected, download the fonts and install them on your computer.

Do you have a website that needs better use of fonts? Interested in learning more about Google Fonts? Contact Me today and I'd be happy to show you how Google Fonts can improve your website.

Read more...
Buffer Makes Multi-Channel Social Media Posting Easy

Buffer Makes Multi-Platform Social Media Posting Easy

It has been proven that a business who is active in social media ranks higher. It's part of Google's ranking algorithm. Another important part of Google's ranking algorithm is having fresh content on your website (ie a blog). How nice would it be to make a blog post on your website and have it automatically go to multiple social media platforms... That's what Buffer can do (with some plugins).

Buffer by itself allows you to schedule posts, analyze performance, and manage all your social media accounts in one place. Supported platforms are Facebook, Twitter, Instagram, LinkedIn and Pinterest. You can link to three social media platforms for free. If you want to post to them all (highly recommended) they currently charge $144/year. You can create posts within Buffer's website, schedule posts and very easily post to a single social media platform, or all at once.

The real power of Buffer is revealed when you integrate your WordPress blog with it. Wordpress to Buffer Pro is an awesome tool that allows your WordPress blog to connect to Buffer. You can choose to either send the posts to Buffer and review them there before posting, or just automatically post the article to ALL your social media platforms at once. That's what I do and I LOVE it. It saves me a ton of time.

I have implemented this solution for numerous clients and they have reaped the benefits by ranking higher. As I've mentioned before, SEO is not one or two things. It's many things that have to be followed in order to improve your ranking. This solution not only satisfies Google's need for fresh content on your website, but it also satisfies the social media aspect of SEO. If you're interested in implementing this solution on your website, contact me today.

Read more...
Background Image Generator By SiteOrigin

Background Image Generator by SiteOrigin

Small repeating images that create a background pattern are something I use in every website I design. Background Image Generator by SiteOrigin is my favorite tool for creating these patterns. They give users the ability to use ANY hex color (There are 16,777,216 hex colors) to change the color of their simple background patterns. Their customizable background images come from another great website, Subtle Patterns. They have hundreds to choose from. You can also add filters, change the intensity of the pattern and add noise to the background image. The patterns are well optimized so they load fast on websites.

There are other background image generators out there, but none with the great features Background Image Generator provides. It's also free so you can't beat that! Check out my portfolio to see the many different patterns I've used on clients websites or contact me today to learn more.

Read more...
Bulk Resize Photos - My Favorite Resizing Tool

Bulk Resize Photos – My Favorite Resizing Tool

Often times I have to resize a TON of images for image galleries and they have to have some consistency. Ideally, I try to keep the image width consistent. Bulk Resize Photos makes the process so much easier than it used to be. They claim to be able to process 150 photos in under 60 seconds and I can attest... it's fast! Their website makes it extremely easy to set the parameters for resizing your photos with a sufficient amount of options (Scale, Longest Side, Width, Height, Exact Size or even add a watermark). Before you know it all your photos are the same size and downloaded to your computer. Too easy...

I have clients with hundreds of photos in their gallery and Bulk Resize Photos has saved me a tremendous amount of time. If you're interested in creating a beautiful image gallery with consistently sized photos, contact me today.

Read more...
DepositPhotos - My Preferred Stock Photo Website

DepositPhotos – My Preferred Stock Photo Website

Professional stock photos are great for websites, blogs, social media or graphic design projects. Stock photo providers allow you to purchase a license to use their photos commercially. The cost of stock photos varies greatly but over the years my favorite has been DepositPhotos. On their website, they have over 100 million stock photos (and vector files).

I pay DepositPhotos $25/month for up to 25 downloads per month. This is under their Flexible Plan. Unused downloads rollover, which is great. The minimum package you can purchase is 10 images for $49. To put things in perspective Getty Images charges $500 for one image.

There are times DepositPhotos does not have an image I need. In that case, I usually visit Photodune (pay per image $5 - $10 ea), 123RF (Similar price structure), Adobe Stock (expensive) or Shutterstock (expensive).

At the end of the day, over 100 million great stock photos to choose from is sufficient for my needs. Their quality is great and I've never had any issues with them. If you're looking for great stock photos I recommend you check out DepositPhotos.

Read more...
Noun Project

Noun Project – My Favorite Source for Icons

For me, Website Design and Graphic Design go hand in hand. I'm always searching for design elements to use on websites, logos, print materials etc. These design elements can come in many forms, but the most basic is the ICON. My favorite place to get icons is a website called Noun Project. I have had a premium subscription with them for years (The cost is currently $39.99/year).

Noun Project provides access to OVER 1 MILLION icons. The best part is their icons come in PNG (transparent background) and SVG (A vector format). This allows users to bring the file into Photoshop or Illustrator and easily manipulate it. I've used their icons on websites, logos, flyers, brochures and the list goes on. A simple search for the word "rain" in Noun Project produces over 9,000 search results.

If you're looking for stock icons for a project be sure to consider Noun Project.

Read more...