SEO

Google Analytics

Google Analytics Basics

Google Analytics is a free tool offered by Google to help you analyze your website traffic. Google Analytics gives you a short piece of code to place on your website that records various activities of your users when they visit your website. Things such as age, gender, interests, which pages they visit, how long they stay on those pages and which website they were referred from are all provided by Google Analytics.

All of my clients have Google Analytics installed on their website. Below are a few resources you can use if you’re interested in learning more about Google Analytics and how to use it.

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Wordpress 5.0 Gutenberg Editor

WordPress 5.0 Update – The Gutenberg Editor – What You Need to Know

I don’t usually post about WordPress updates since they’re released a few times a year and are typically minor updates. However, WordPress 5.0 is the biggest update/change WordPress has released in a long time. Good news if you’re my client – I upgraded every website I manage within the first hour WordPress 5.0 was released! 

Most of my clients don’t touch the WordPress backend much. However, if you have a blog and make the posts yourself you will definitely notice some changes. The Gutenberg editor is quite a bit different than the previous text editor that came with WordPress. Each paragraph is defined as a “block”. In web design, we use blocks for everything. Responsive web design, specifically Bootstrap, relies on blocks to create responsive websites that respond (stack/resize) depending upon the device you’re using.

When writing using the Gutenberg editor things are a little different, but I feel most people who have used prior versions of WordPress should be able to figure it out fairly easily (or any text editor for that matter). One big change that I noticed was when you want to add an image, heading, gallery, list etc to the post you may be lost at first. In the top left-hand side of the page, you will find a + symbol. When you click on that symbol you will be given options for what type of block you want to add. There are many different elements you can add, very easily. 

There were many other technical changes with WordPress 5.0. If you would like to learn more about this update contact me today and I would be happy to walk you through all the new changes.

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Search Engine Optimization Considerations

Search Engine Optimization Considerations

While the content on your website plays a very large role in Search Engine Optimization (SEO), there are many parts to ranking well with Google and Bing. A business that has had a web presence for 15 years is going to have a big advantage over a new company with no web presence. One big reason is the number of legitimate websites linking to your website. The older your domain is the higher probability third party websites are linking to it. There are four major data aggregators on the Internet (Infogroup, Localeze, Acxiom and Factual) that distribute your business information to many smaller third party websites. In order to get your business indexed with them you have to use third party tools. Over the years I have helped many clients accomplish this task at a very reasonable cost.

Another commonly overlooked part of SEO is social media presence. Google has been giving increasing weight to companies with an active social media presence. I recommend my clients post once per week on multiple platforms. Facebook, Instagram and Twitter are the best to focus on. Posting to all three can be accomplished using third party software that allows you to post to all your social media platforms from one place.

Fresh content on your website is another important ranking factor. For most small businesses this is tough. Your services never change, so what do you do? The answer is a blog. I’ve built many blogs for clients that link to their social media platforms. You post to your WordPress blog and the post is automatically shared to all of your social media platforms.

Over the years SEO has changed. On-page SEO is and will always be the most important ranking factor, but the off-page SEO content is playing an increasing role in Google’s rankings. Contact me today for a customized plan for your business.

 

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Thanksgiving

Happy Thanksgiving from Brian Houdek Web Design

I want to wish you and your family a Happy Thanksgiving. I’m thankful for each and every customer that has helped Brian Houdek Web Design grow over the years. I’m proud to offer personalized service for my clients and have helped many business become more profitable. Contact me today to learn more about how to improve your web presence and help your business prosper for years to come.

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