Professional, Branded Websites Created One At A Time For Your Evanston Business
First Impressions Last Forever in Evanston
When a potential client in Evanston visits your website the first thing they will judge you by is the layout and design of the site. How many times have you visited a website looking for services and left before reading any of the content because the layout was unorganized, the design cookie cutter or the content dated? I understand that you are unique and your Evanston business is successful because you have differentiated yourself from your Evanston competitors in a way that is valuable to your clients and customers. Your website should reflect that.
Your Evanston Business Is Important To Me
The primary advantage of being a freelance website designer is that I’m able to interact directly with my clients in Evanston. Often Evanston companies come to me from larger firms that were too big to address their issues in a timely manner, or not at all. With large website design firms it’s easy to get “lost in the shuffle”. Even worse these large firms are increasingly outsourcing websites to developers overseas. I guarantee I will NEVER outsource your website. I pride myself in taking time to listen to my clients so we can create a website you will be proud to show your customers. My goal is to create a website that will showcase your Evanston business while maximizing your return on investment, making your website project not an expense but an investment.
Evanston Custom Website Design
Each website I design is customized for the clients in Evanston. Templates, layouts, graphics, and color schemes are just a few of the considerations we will discuss before designing your website. If you have a specific layout or design request I will sit down with you to ensure I create exactly what you desire. Of course I have templates from websites I have created in the past, and we can base your site off one of those, but if you see a site that you like I can create a custom template for your Evanston business. Your custom website will showcase your specific offerings and engage your ideal Evanston customers, so you can meet your long-term business goals faster.
My Technical Knowledge
I Build Responsive Websites for Evanston Companies
A responsive website responds to your browser size. This means whether your Evanston customer loads your website on a computer, tablet or cell phone the website will adjust to fit that device. In today’s world clients in Evanston are using tablets and cell phones with increasing frequency and it’s crucial your website is ready. If you adjust the browser size on any page of my website you will see the layout adjust. Below a defined pixel size you will see a drop down menu appear rather than squeeze or distort the navigation bar. Images and text will center for uniformity and certain images will stretch across the screen and automatically resize. There are many other subtle changes I can customize so your Evanston website looks great no matter what device your client is using.
Search Engine Optimization (SEO) in Evanston
Search Engine Optimization (SEO) is creating your website to rank well with search engines, most notably Google and Bing when customers in Evanston visit your website. There are many factors that go into search engine rankings and it’s a subject I have a lot of knowledge and success in. Other web design firms charge $50 – $200 PER MONTH for SEO. I believe SEO is something that is essential starting the day your website goes live and I NEVER charge extra for that service. The SEO firms are sharks. They make promises they can’t fulfill and string you along as long as possible until you’re fed up and fire them. Then many of them remove the SEO features they added to your website. This is an unfair practice and I would never treat my Evanston clients that way.
Evanston eCommerce Websites
If you want to sell your products online I can create an advanced eCommerce website to grow your Evanston business. For small businesses in Evanston I recommend WooCommerce, which runs on WordPress as the best option. It’s one of the most popular eCommerce platforms and is fairly simple to manage. The Magento platform is the most powerful eCommerce platform. I suggest Magento for mid to large sized Evanston businesses. Magento is used by many Fortune 500 companies and is the industry standard for large online retailers. An advanced eCommerce website can help your Evanston business grow by selling your goods and services for you 24/7/365. All eCommerce websites are secured with a Comodo SSL certificate that can carry up to a $250,000 warranty. These certificates will protect your Evanston company from fraud and their site seal will assure your customers they’re making a purchase from a reputable company. I have experience running eCommerce websites for companies in Evanston and can suggest plugins and anti-fraud solutions to help your eCommerce store be secure and profitable.
Custom Social Media Pages For Your Evanston Business
A strong Social Media presence is a powerful part of a comprehensive marketing strategy for your Evanston business. Social Media pages do not cost anything to create and are a powerful medium to reach your customers in Evanston directly. Facebook, Google+ and Twitter are the three most popular Social Media services that every Evanston business should take advantage of. Other firms charge extra to design custom headers and logos for social media pages, but this is a service I include in all website packages. I believe having a strong presence on social media is not just a recommendation, but rather a requirement for your Evanston business. Google and Bing place a lot of weight on how often a business posts on social media and how engaged their customers are on those platforms. I can also manage your social media pages and create posts that are specific to your business and industry in Evanston.
Additional Services For Your Evanston Business
In addition to the services listed above there are many other ways I can optimize your website to produce results in Evanston. A well organized and graphically appealing photo gallery can boost your websites conversions and get you to connect better with your target Evanston audience. Advertising with Google and Bing can connect your business with qualified potential customers in Evanston at a much higher level than traditional advertising, while reducing cost. To show you exactly how your website is performing my website analysis and statistics tools show who is visiting your site, what they are viewing and help optimize your site for future visitors in Evanston.