Website Tips for 2020Google has over 90% of the search market. The best thing you can do for your companies reputation on the web is to focus on what Google looks for in a company. Google is all about business reputation. First and foremost your business website should be optimized to target the keywords your customers are searching for. Once that is accomplished Google looks at many other factors. Your Google My Business profile should be fully optimized and reviewed on a regular basis. Also, make sure to optimize your Bing Places For Business profile. Google loves fresh content on your website. The best way to accomplish this is with a consistently updated blog. Social Media interaction is also a huge ranking factor. You should have business profiles on Facebook, Instagram, Twitter, LinkedIn and Pinterest. I typically connect my client's blogs with their social media profiles. Multi-platform posting tools like Buffer are essential. I also recommend following other companies in your industry for inspiration and additional followers. Your business information should be in as many databases as possible. Google gives credit for backlinks, which are links to your website from credible sources. The best way to get your business information out there is to use a tool such as BrightLocal's Citation Builder. This ensures your business name, address, phone number, hours, website URL, description and images are consistent across the internet. I've seen clients rankings jump multiple positions after a BrightLocal campaign. I can go on and on but the things I've listed above should a priority for your company in 2020. If you're looking for a new website, have an existing website, need some SEO improvement, graphic design, or advertising please contact me today. I'd love the opportunity to help your business improve its web presence.
Why Do I Need 2-Factor Authentication?Countless people use the same passwords across multiple accounts. This is a problem because there have been many password leaks over the years. Chances are pretty good your e-mail address is on that list. If you want to check, visit haveibeenpwned.com. Even if you're not on that list now, there will be more hacks and inevitably some website you registered with over the years will get hacked. Hackers will take your e-mail address and password to attempt to login to various accounts. If they get the right ones your identity can be stolen.
How Do I Protect Myself?The first step to get 2-Factor Authentication is to install an app, such as Google Authenticator, on your phone. Most websites that store sensitive data have the ability to enable 2-Factor Authentication. I recommend looking under "My Account" or "Account Settings" on those websites. Under "Security" you will usually find an option to enable 2-Factor Authentication. The website will show a QR code, which you scan with the Google Authenticator app and you're good to go. The next time you login you'll be asked for a six-digit code, which is generated in the app and updated every 30 seconds.
Learn From My MistakeI have 2-Factor Authentication enabled on every account that I possibly can. I had an issue where one of my CPanel (hosting control panel for a website) accounts got hacked. I was using a very strong username and password. Most likely my clients' e-mail was hacked and the intruders were able to do a search for certain words in past e-mails, such as "CPanel". I had sent a password list with all the website information, which included the CPanel login (I have since changed how I send passwords). I hope this information helps you protect your passwords (and ultimately your identity). If you want to learn more about 2-Factor Authentication. If you're looking for a new website, have an existing website, or just need some SEO improvement, please contact me today. I'd love the opportunity to help your business improve its web presence.
As a freelance website designer, graphic designer, and marketing professional I have the ability to work out of my home. I lived in Naperville for about 7 years but as my family grew I needed more space. I currently have 3 daughters (Bianca - 6, Natalie - 4, Evelyn - Almost 2) AND another baby on the way. We ended up buying a home in Batavia and we absolutely love everything about the town. My new address is:
I have a lot of clients in the Naperville area, so, fortunately, I didn't move too far. I look forward to working with more clients throughout the Tri-Cities (Geneva, Batavia, Saint Charles) and beyond. I have clients throughout the United States from New York to California, so for those clients, nothing has changed.
One fun thing about moving your business is updating your business listings online. As I've posted previously, your NAP (Name, Address, Phone Number) consistency on the internet is crucial. I have to make sure my address gets changed EVERYWHERE. Below are the important places I had to update my listings:
- Google My Business
- Bing Places for Business
- Facebook (links with Instagram)
In addition to these, there are MANY other databases and websites with my company information. To update those I like to use a tool called Citation Builder by BrightLocal. BrightLocal is a service that goes out and corrects inaccurate information or adds your business information if it's missing, to many of the largest online databases. I plan on writing an article about them in the future, but in the meantime definitely check them out. If you need a reliable, trustworthy web or print guy, contact me today.
Whenever I design a website one of the first considerations is the color palette that will be used. Colors are typically pulled from an existing logo or based on customer preference. Considering there are 16,777,216 hex colors to choose from, selecting colors can be extremely subjective. Occasionally a client will want a certain color, only to say "a bit lighter" or "a bit darker". The solution to this problem is a tool from Adobe called Adobe Color.
What I like about Adobe Color is the simple interface and the ability to easily create complimentary colors for the colors you select. The various options on the left give you a quick twist on the shade of the color you selected. Click on the Explore tab at the top, and see popular color pallets and randomly generated color palettes that may inspire your creativity. The hex code (looks like #ababab) is what web designers need to use the color within a design element. Whenever I lack natural creativity this tool help spark my creative flare.
If you're looking for a website or graphic designer, contact me today for a free estimate.
Web servers are not perfect and they crash. I use InMotion Hosting for my web servers and they guarantee a 99.9% uptime... it's not 100%. Yesterday InMotion was having some data center issues and I knew about it within a minute of the servers going down because of a great tool from Uptime Robot. Their free plan will ping your website every 5 minutes and you can add up to 50 websites. If you need more monitors or want them to ping your website more often, they offer very competitive pricing.
If you have a website you should use Uptime Robot. Knowing there's a problem is step one to fixing it. If you need website, graphic design or marketing services, please contact me today.