Tag - Instagram

Brian Houdek Web Design Has Moved

Brian Houdek Web Design Has Moved

As a freelance website designer, graphic designer, and marketing professional I have the ability to work out of my home. I lived in Naperville for about 7 years but as my family grew I needed more space. I currently have 3 daughters (Bianca - 6, Natalie - 4, Evelyn - Almost 2) AND another baby on the way. We ended up buying a home in Batavia and we absolutely love everything about the town. My new address is:

1629 Derby Dr
Batavia, IL 60510

I have a lot of clients in the Naperville area, so, fortunately, I didn't move too far. I look forward to working with more clients throughout the Tri-Cities (Geneva, Batavia, Saint Charles) and beyond. I have clients throughout the United States from New York to California, so for those clients, nothing has changed.

One fun thing about moving your business is updating your business listings online. As I've posted previously, your NAP (Name, Address, Phone Number) consistency on the internet is crucial. I have to make sure my address gets changed EVERYWHERE. Below are the important places I had to update my listings:

In addition to these, there are MANY other databases and websites with my company information. To update those I like to use a tool called Citation Builder by BrightLocal. BrightLocal is a service that goes out and corrects inaccurate information or adds your business information if it's missing, to many of the largest online databases. I plan on writing an article about them in the future, but in the meantime definitely check them out. If you need a reliable, trustworthy web or print guy, contact me today.

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The Top Social Media Platforms For Your Business

The Top Social Media Platforms For Your Business

Google has been giving more and more SEO weight to companies that actively use social media. I recommend that all of my clients post on social media as often as possible, ideally once per week. While I know that's a challenge, it's becoming increasingly important to help your search engine rankings. Buffer is a great tool that allows you to post to Facebook, Instagram, Twitter, LinkedIn and Pinterest at the same time, from one place. I would currently consider those the top social media platforms for businesses ranked:

  1. Facebook - 2.23 billion monthly active users
  2. Instagram - 1 billion monthly active users
  3. Twitter - 335 million monthly active users
  4. LinkedIn - 294 million monthly active users
  5. Pinterest - 250 million monthly active users

In addition to these 5 social media platforms, I can't understate the importance of YouTube (1.9 billion monthly active users) and Google My Business posts. YouTube can be tough if you don't like being on camera, but even short videos carry weight. YouTube is a Google product... Google likes when you use their products. Speaking of which, within the last year Google has started allowing companies to post on their Google My Business listing. These posts show up on your Google business profile and show for one week... another indicator Google wants you to post every week. Unfortunately, there's no way to currently post to Google My Business through Buffer or similar tools, but I'm sure that will change.

Optimizing your use of hashtags and posting weekly on as many social media platforms as possible is the key to success. Posts can be as simple as a picture with a sentence, or an entire blog post. I integrate Wordpress with Buffer so you can create a blog post and automatically have it sent out to your social media platforms. That way you're getting SEO benefits from creating content on your website while also getting credit for the social media aspect.

If you would like to learn more about posting on social media, or are interested in getting pricing to have me post for you, contact me today.

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