SearchEngineOptimization - Brian Houdek Web Design

Imagify – WordPress Image Optimization Made Easy

Optimizing images for the web is crucial. Google gives a lot of weight to website load time and images are the largest files on most websites. The goal with optimizing images is reducing the overall size of the file while maintaining image clarity. There are a lot of tools out there which can accomplish this task, but none easier to use than Imagify. Imagify is a Wordpress plugin that automates the image optimization process. Not only is the interface very easy to use, but it also does an excellent job at reducing file size with minimal loss in quality.

I use Imagify on all of my websites. Imagify can optimize your images as you upload them, or for an existing website, it can quickly optimize your existing images. Imagify is free to try (25MB limit) and has monthly data plans for higher limits. I pay those costs for all of my clients. If you're interested in learning more about Imagify or need someone to optimize your website, contact me today.

Search Engine Optimization Considerations

While the content on your website plays a very large role in Search Engine Optimization (SEO), there are many parts to ranking well with Google and Bing. A business that has had a web presence for 15 years is going to have a big advantage over a new company with no web presence. One big reason is the number of legitimate websites linking to your website. The older your domain is the higher probability third party websites are linking to it. There are four major data aggregators on the Internet (Infogroup, Localeze, Acxiom and Factual) that distribute your business information to many smaller third party websites. In order to get your business indexed with them you have to use third party tools. Over the years I have helped many clients accomplish this task at a very reasonable cost. Another commonly overlooked part of SEO is social media presence. Google has been giving increasing weight to companies with an active social media presence. I recommend my clients post once per week on multiple platforms. Facebook, Instagram and Twitter are the best to focus on. Posting to all three can be accomplished using third party software that allows you to post to all your social media platforms from one place. Fresh content on your website is another important ranking factor. For most small businesses this is tough. Your services never change, so what do you do? The answer is a blog. I've built many blogs for clients that link to their social media platforms. You post to your Wordpress blog and the post is automatically shared to all of your social media platforms. Over the years SEO has changed. On-page SEO is and will always be the most important ranking factor, but the off-page SEO content is playing an increasing role in Google's rankings. Contact me today for a customized plan for your business.

Tag - SearchEngineOptimization