Optimizing images for the web is crucial. Google gives a lot of weight to website load time and images are the largest files on most websites. The goal with optimizing images is reducing the overall size of the file while maintaining image clarity. There are a lot of tools out there which can accomplish this task, but none easier to use than Imagify. Imagify is a Wordpress plugin that automates the image optimization process. Not only is the interface very easy to use, but it also does an excellent job at reducing file size with minimal loss in quality.
I use Imagify on all of my websites. Imagify can optimize your images as you upload them, or for an existing website, it can quickly optimize your existing images. Imagify is free to try (25MB limit) and has monthly data plans for higher limits. I pay those costs for all of my clients. If you're interested in learning more about Imagify or need someone to optimize your website, contact me today.