Tag - SearchEngineOptimization

How Important is an SEO-Friendly Domain Name?

How Important is an SEO-Friendly Domain Name?

Often times I'm asked by clients to help them choose a domain name. Google does give some weight to the keywords in domain names, although not as much as they used to. Nevertheless, having keywords in your domain name is still important because it can give you a small bump, possibly improving your search engine ranking. Let's say you have a roofing company that primarily serves the Chicagoland area and your business name is XYZ Roofing. Some good SEO-Friendly domain name options would be xyzroofingchicago.com or chicagolandxyzroofing.com. Whenever possible you want to combine your service (roofing), service area (Chicago or Chicagoland) and company name.

I have an existing domain name - Should I change it?

No. Another more important ranking factor is the age of your domain. A domain that has been in existence for 20 years with a company website on it gets a lot of credit from Google. If you already have a domain name with a website on it just keep it. I have moved existing websites to a new domain with 301 permanent redirects from all the old URL's to the new URL's. 100% of the time the ranking takes a hit. It will eventually rebound, but most companies can't afford to lose traffic.

Where can I see what domain names are available for purchase?

There are many domain registrars but my favorite is Namecheap. They charge $8.88/year to register a domain, which is one of the lowest prices you will find. Their website is easy to use and they've been around for a long time. Right on their homepage, there's a box to search available domain names.

Is a long URL going to be tough for customers to type in?

While SEO-Friendly domain names are great for SEO, a super long domain name can be annoying for customers. Try to limit your domain name to 20 characters or less. Another thing to consider is that most people will just do a Google search (ie XYZ Roofing) when they're looking for your company, so don't worry too much about the URL. One of my customers on Long Island, NY came to me with a URL he already had, which is longislandwindowwashingpowerwashing.com. While it's a really long and inconvenient URL to type in, his search rankings are really good because of it. Balance is key.

There's a lot more to SEO

While your domain name is a ranking factor, it's not a huge factor. Having a good title, description, headings and content is also crucial. Backlinks to your website and company information listings are also very important. If you're looking for a domain name, have an existing domain or just need some SEO improvement, please contact me today. I'd love the opportunity to help your business improve its web presence.

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How to Create a Custom Report in Google Analytics and Schedule Emailed Reports

How to Create a Custom Report in Google Analytics and Schedule Emailed Reports

Google Analytics is the best way to see who is visiting your website, where they came from, what they did on your website and more details on their overall interactions with your website. I install Google Analytics on every website I build, but very few of my clients actually monitor the statistics it provides. While Google Analytics can seem overwhelming due to the wealth of information it provides, I'm going to show you how to create a custom report that will simplify these statistics. Even better, Google Analytics allows the ability to schedule this report to be emailed on a scheduled basis (once, daily, weekly, monthly, quarterly).

To create a custom dashboard on Google Analytics first pull up your websites Google Analytics page and click on 'Customizations' beneath 'Home', then select 'Dashboard'. When you click the Create button you will be given the option to create a blank dashboard or use their starter dashboard, which has some of the most common widgets all ready to go. You can add up to 12 widgets. How you choose to set up your dashboard is entirely up to you. Widgets pull information stored in Google Analytics and display that information as a number, graph, map, table, pie chart or bar graph. Some common examples are Users (Total Visits), % New Sessions (New Visitors), Users By Source (If a user clicked a link to visit your website rather than typing in the URL, where did they click that link), Sessions by City (Where do your visitors live), Sessions by Keyword (What term did they search for to find your website) and the list goes on and on.

Lucky for you, I have created a pretty great custom dashboard that you can easily import into your Google Analytics account by simply clicking this link. The widgets I created give a pretty good overview of how many people visited your website over a 1 week period, new vs returning visitors, most popular days of the week, what they searched for, where they came from, how much time they spent on your website, what browser they were using and the type of traffic (paid/organic/direct/referral).

Who wants to login to Google Analytics every day and stare at numbers? I certainly don't, so I setup reports to be emailed out on a weekly basis in PDF format. All you have to do after you create your custom report is click on the email button above the report. You can choose who you want to send the report to (you can add multiple emails by separating them with a comma), write a subject, message and decide how often you want the report to go out (once, daily, weekly, monthly, quarterly). After that sit back and let your reports come to you!

I highly recommend if you have a website with Google Analytics you click through all the different options you have. You can do a lot more than creating reports. If you want to learn more about the power of Google Analytics and how to use the information gathered to improve your business, please contact me today. I'd love to help you out.

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Imagify - Wordpress Image Optimization Made Easy

Imagify – WordPress Image Optimization Made Easy

Optimizing images for the web is crucial. Google gives a lot of weight to website load time and images are the largest files on most websites. The goal with optimizing images is reducing the overall size of the file while maintaining image clarity. There are a lot of tools out there which can accomplish this task, but none easier to use than Imagify. Imagify is a Wordpress plugin that automates the image optimization process. Not only is the interface very easy to use, but it also does an excellent job at reducing file size with minimal loss in quality.

I use Imagify on all of my websites. Imagify can optimize your images as you upload them, or for an existing website, it can quickly optimize your existing images. Imagify is free to try (25MB limit) and has monthly data plans for higher limits. I pay those costs for all of my clients. If you're interested in learning more about Imagify or need someone to optimize your website, contact me today.

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Search Engine Optimization Considerations

Search Engine Optimization Considerations

While the content on your website plays a very large role in Search Engine Optimization (SEO), there are many parts to ranking well with Google and Bing. A business that has had a web presence for 15 years is going to have a big advantage over a new company with no web presence. One big reason is the number of legitimate websites linking to your website. The older your domain is the higher probability third party websites are linking to it. There are four major data aggregators on the Internet (Infogroup, Localeze, Acxiom and Factual) that distribute your business information to many smaller third party websites. In order to get your business indexed with them you have to use third party tools. Over the years I have helped many clients accomplish this task at a very reasonable cost.Another commonly overlooked part of SEO is social media presence. Google has been giving increasing weight to companies with an active social media presence. I recommend my clients post once per week on multiple platforms. Facebook, Instagram and Twitter are the best to focus on. Posting to all three can be accomplished using third party software that allows you to post to all your social media platforms from one place.Fresh content on your website is another important ranking factor. For most small businesses this is tough. Your services never change, so what do you do? The answer is a blog. I've built many blogs for clients that link to their social media platforms. You post to your Wordpress blog and the post is automatically shared to all of your social media platforms.Over the years SEO has changed. On-page SEO is and will always be the most important ranking factor, but the off-page SEO content is playing an increasing role in Google's rankings. Contact me today for a customized plan for your business. 
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