Tag - SocialMedia

Buffer Makes Multi-Channel Social Media Posting Easy

Buffer Makes Multi-Platform Social Media Posting Easy

It has been proven that a business who is active in social media ranks higher. It's part of Google's ranking algorithm. Another important part of Google's ranking algorithm is having fresh content on your website (ie a blog). How nice would it be to make a blog post on your website and have it automatically go to multiple social media platforms... That's what Buffer can do (with some plugins).

Buffer by itself allows you to schedule posts, analyze performance, and manage all your social media accounts in one place. Supported platforms are Facebook, Twitter, Instagram, LinkedIn and Pinterest. You can link to three social media platforms for free. If you want to post to them all (highly recommended) they currently charge $144/year. You can create posts within Buffer's website, schedule posts and very easily post to a single social media platform, or all at once.

The real power of Buffer is revealed when you integrate your WordPress blog with it. Wordpress to Buffer Pro is an awesome tool that allows your WordPress blog to connect to Buffer. You can choose to either send the posts to Buffer and review them there before posting, or just automatically post the article to ALL your social media platforms at once. That's what I do and I LOVE it. It saves me a ton of time.

I have implemented this solution for numerous clients and they have reaped the benefits by ranking higher. As I've mentioned before, SEO is not one or two things. It's many things that have to be followed in order to improve your ranking. This solution not only satisfies Google's need for fresh content on your website, but it also satisfies the social media aspect of SEO. If you're interested in implementing this solution on your website, contact me today.

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Search Engine Optimization Considerations

Search Engine Optimization Considerations

While the content on your website plays a very large role in Search Engine Optimization (SEO), there are many parts to ranking well with Google and Bing. A business that has had a web presence for 15 years is going to have a big advantage over a new company with no web presence. One big reason is the number of legitimate websites linking to your website. The older your domain is the higher probability third party websites are linking to it. There are four major data aggregators on the Internet (Infogroup, Localeze, Acxiom and Factual) that distribute your business information to many smaller third party websites. In order to get your business indexed with them you have to use third party tools. Over the years I have helped many clients accomplish this task at a very reasonable cost.

Another commonly overlooked part of SEO is social media presence. Google has been giving increasing weight to companies with an active social media presence. I recommend my clients post once per week on multiple platforms. Facebook, Instagram and Twitter are the best to focus on. Posting to all three can be accomplished using third party software that allows you to post to all your social media platforms from one place.

Fresh content on your website is another important ranking factor. For most small businesses this is tough. Your services never change, so what do you do? The answer is a blog. I've built many blogs for clients that link to their social media platforms. You post to your Wordpress blog and the post is automatically shared to all of your social media platforms.

Over the years SEO has changed. On-page SEO is and will always be the most important ranking factor, but the off-page SEO content is playing an increasing role in Google's rankings. Contact me today for a customized plan for your business.

 

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