Google has been giving more and more SEO weight to companies that actively use social media. I recommend that all of my clients post on social media as often as possible, ideally once per week. While I know that's a challenge, it's becoming increasingly important to help your search engine rankings. Buffer is a great tool that allows you to post to Facebook, Instagram, Twitter, LinkedIn and Pinterest at the same time, from one place. I would currently consider those the top social media platforms for businesses ranked:
- Facebook - 2.23 billion monthly active users
- Instagram - 1 billion monthly active users
- Twitter - 335 million monthly active users
- LinkedIn - 294 million monthly active users
- Pinterest - 250 million monthly active users
In addition to these 5 social media platforms, I can't understate the importance of YouTube (1.9 billion monthly active users) and Google My Business posts. YouTube can be tough if you don't like being on camera, but even short videos carry weight. YouTube is a Google product... Google likes when you use their products. Speaking of which, within the last year Google has started allowing companies to post on their Google My Business listing. These posts show up on your Google business profile and show for one week... another indicator Google wants you to post every week. Unfortunately, there's no way to currently post to Google My Business through Buffer or similar tools, but I'm sure that will change.
Optimizing your use of hashtags and posting weekly on as many social media platforms as possible is the key to success. Posts can be as simple as a picture with a sentence, or an entire blog post. I integrate Wordpress with Buffer so you can create a blog post and automatically have it sent out to your social media platforms. That way you're getting SEO benefits from creating content on your website while also getting credit for the social media aspect.
If you would like to learn more about posting on social media, or are interested in getting pricing to have me post for you, contact me today.
It has been proven that a business who is active in social media ranks higher. It's part of Google's ranking algorithm. Another important part of Google's ranking algorithm is having fresh content on your website (ie a blog). How nice would it be to make a blog post on your website and have it automatically go to multiple social media platforms... That's what Buffer can do (with some plugins).
Buffer by itself allows you to schedule posts, analyze performance, and manage all your social media accounts in one place. Supported platforms are Facebook, Twitter, Instagram, LinkedIn and Pinterest. You can link to three social media platforms for free. If you want to post to them all (highly recommended) they currently charge $144/year. You can create posts within Buffer's website, schedule posts and very easily post to a single social media platform, or all at once.
The real power of Buffer is revealed when you integrate your WordPress blog with it. Wordpress to Buffer Pro is an awesome tool that allows your WordPress blog to connect to Buffer. You can choose to either send the posts to Buffer and review them there before posting, or just automatically post the article to ALL your social media platforms at once. That's what I do and I LOVE it. It saves me a ton of time.
I have implemented this solution for numerous clients and they have reaped the benefits by ranking higher. As I've mentioned before, SEO is not one or two things. It's many things that have to be followed in order to improve your ranking. This solution not only satisfies Google's need for fresh content on your website, but it also satisfies the social media aspect of SEO. If you're interested in implementing this solution on your website, contact me today.