Tag - WebsiteDesign

Uptime Robot - Know When Your Website Goes Down

Uptime Robot – Know When Your Website Goes Down

Web servers are not perfect and they crash. I use InMotion Hosting for my web servers and they guarantee a 99.9% uptime... it's not 100%. Yesterday InMotion was having some data center issues and I knew about it within a minute of the servers going down because of a great tool from Uptime Robot. Their free plan will ping your website every 5 minutes and you can add up to 50 websites. If you need more monitors or want them to ping your website more often, they offer very competitive pricing.

If you have a website you should use Uptime Robot. Knowing there's a problem is step one to fixing it. If you need website, graphic design or marketing services, please contact me today.

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How to Login to Gmail Using Your Domain Email Address

How to Login to Gmail Using Your Domain Email Address

I host email for the majority of my clients and forward their domain email (@yourdomain.com) to a Gmail address. The reason I do this is the convenience and functionality of Gmail. Also, most business clients have multiple email addresses and don't want to login multiple different places to check their email. Forwarding email to a Gmail address and using Gmail's 'Send Mail As' feature gives my clients the ability to send and receive their domain email from Gmail. I will write an article on that process in the future, but for now, see this article on how to do that.

Being able to sign into Gmail using your domain email address is another way to streamline the entire process. Follow these steps to allow that feature:

  1. Login to Gmail
  2. Click on your profile photo on the top right and select 'Google Account' below your name
  3. Click on the 'Personal Info' tab on the left
  4. Under 'Contact Info' click on 'Email'
  5. Click on the Advanced dropdown, then under 'Alternate Emails' select 'Add Alternate Email'
  6. Once you've added an 'Alternate Email' you will be able to sign into your Gmail account using the domain email address you entered in this field.

If you have the money to spend, another option is using GSuite, in which Google actually hosts your email and allows you to manage multiple users. GSuite costs $6/user/month for 30GB of Google Drive storage, or $12/user/month for unlimited storage. Many of my clients don't want to spend that money when they can forward their domain email to Gmail and use this login feature to get a very similar product for FREE. If you want to learn more about this topic contact me today and I'd be happy to walk you through everything.

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RemotePC - Remote Access From Anywhere

RemotePC – Remote Access From Anywhere

RemotePC is a tool that is used to remotely access and control computers from anywhere 24/7. There are quite a few different tools that perform a similar function to RemotePC, but none better for the cost. You can use RemotePC for free, but you can only leave one computer in an 'always on' state for remote access. If you only need one then you're good to go! The most popular package that RemotePC sells is their 'Consumer/SOHO' plan which allows up to 10 computers to have unlimited remote access for $52.12 for one year or $104.25 for 2 years (pricing as of 5/23/2019).

I've been using RemotePC for a while now after switching from a MUCH more expensive competitor. Having the ability to remotely access home or business computers when you're not in your home or business is invaluable. The setup is really simple and their interface is easy to use. If you want to learn more about RemotePC be sure to contact me today.

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The Top Social Media Platforms For Your Business

The Top Social Media Platforms For Your Business

Google has been giving more and more SEO weight to companies that actively use social media. I recommend that all of my clients post on social media as often as possible, ideally once per week. While I know that's a challenge, it's becoming increasingly important to help your search engine rankings. Buffer is a great tool that allows you to post to Facebook, Instagram, Twitter, LinkedIn and Pinterest at the same time, from one place. I would currently consider those the top social media platforms for businesses ranked:

  1. Facebook - 2.23 billion monthly active users
  2. Instagram - 1 billion monthly active users
  3. Twitter - 335 million monthly active users
  4. LinkedIn - 294 million monthly active users
  5. Pinterest - 250 million monthly active users

In addition to these 5 social media platforms, I can't understate the importance of YouTube (1.9 billion monthly active users) and Google My Business posts. YouTube can be tough if you don't like being on camera, but even short videos carry weight. YouTube is a Google product... Google likes when you use their products. Speaking of which, within the last year Google has started allowing companies to post on their Google My Business listing. These posts show up on your Google business profile and show for one week... another indicator Google wants you to post every week. Unfortunately, there's no way to currently post to Google My Business through Buffer or similar tools, but I'm sure that will change.

Optimizing your use of hashtags and posting weekly on as many social media platforms as possible is the key to success. Posts can be as simple as a picture with a sentence, or an entire blog post. I integrate Wordpress with Buffer so you can create a blog post and automatically have it sent out to your social media platforms. That way you're getting SEO benefits from creating content on your website while also getting credit for the social media aspect.

If you would like to learn more about posting on social media, or are interested in getting pricing to have me post for you, contact me today.

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Google Hangouts Meet - Video Conference From Anywhere

Google Hangouts Meet – Video Conference From Anywhere

Google Hangouts Meet is one of the best free video conferencing tools out there. If you have a Gmail account you already have access to Google Meet. Like most things Google creates, Google Meet is easy to use, easy to get started and works great. The feature I use most on Google Meet is their screen share feature. I regularly use this feature to review websites with clients and make live changes. During most calls, I don't even use the video feature.

Google Meet allows up to 25 people to join your video conference. They also have a feature to allow people to join by phone and just listen in. Of course, Google Meet is also fully integrated with Google's other products such as Calendar. When you create an event in Google Calendar you have an option to also create a meeting. That way when you share the event with your guests not only will they be able to add it to their Google Calendar, but you've already sent them the link to join the meeting.

If you want to learn more about Google Hangouts Meet or any other Google products, contact me today. I have a lot of experience working with Google's suite of apps and teaching clients how to use them.

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Imagify - Wordpress Image Optimization Made Easy

Imagify – WordPress Image Optimization Made Easy

Optimizing images for the web is crucial. Google gives a lot of weight to website load time and images are the largest files on most websites. The goal with optimizing images is reducing the overall size of the file while maintaining image clarity. There are a lot of tools out there which can accomplish this task, but none easier to use than Imagify. Imagify is a Wordpress plugin that automates the image optimization process. Not only is the interface very easy to use, but it also does an excellent job at reducing file size with minimal loss in quality.

I use Imagify on all of my websites. Imagify can optimize your images as you upload them, or for an existing website, it can quickly optimize your existing images. Imagify is free to try (25MB limit) and has monthly data plans for higher limits. I pay those costs for all of my clients. If you're interested in learning more about Imagify or need someone to optimize your website, contact me today.

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How To Optimize Your Google My Business Listing

How To Optimize Your Google My Business Listing

Google My Business is a tool to manage your company's online presence across Google, including search and maps. Over time Google My Business has changed quite a bit and they're always adding additional features to help business owners connect with potential clients. In my opinion, this is the most important listing for any business and it's crucial that the information listed is accurate and comprehensive.

Once you login to your Google My Business account, navigate to the "Info" tab. Ensure the categories selected for your business are accurate. You can select multiple categories, which I encourage you do. Sometimes Google will word categories differently so be sure to research other companies in your industry to see which categories they're using. A search on Google Maps will show the main category below the business name. For example, if you look at my listing you'll see my main category is "Website Designer".

Next, make sure your business Name, Address and Phone Number (NAP) is accurate. See this article I wrote regarding the importance of your NAP. Ensure your business hours, website URL and services are accurate. For the description take your time and make sure it sounds professional.

One of the most commonly overlooked sections of Google My Business is the Photos tab. Add as many photos as possible, especially if you're in the service industry. Potential customers want to see your work and your employees doing the work. Personally, I won't even consider calling a company if there aren't pictures of them doing work.

More recently Google My Business added a section for "Posts". My theory is this was introduced to replace Google+. The problem with these posts is they only show on your profile for one week. If you create blog posts on a weekly basis (which you should be doing for SEO) then just copy those over. Otherwise I recommend posting SOMETHING weekly. Google is putting a lot of weight on this right now.

If you need help claiming your business on Google or need other website work contact me today and I'll be happy to help.

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Why Your Business NAP is so Important

Why Your Business NAP (Name, Address, Phone Number) is so Important

NAP is short for your business name, address and phone number. When Google scans various databases on the internet for your company it's absolutely crucial that these three items are EXACT and consistent. If I was on Yelp as "Brian Houdek The Web Designer" or "Brian Houdek Web Design LLC" or "Brian Houdek Web Design Inc" Google would look at that as a completely different company than "Brian Houdek Web Design". If your address is "123 Test St" it's crucial you write it exactly the same throughout the internet. "123 Test St." (dot after St.) or "123 Test Street" will be looked at as different and therefore not the same company. Finally, your phone number must remain consistent. Did your number change over the years? Do you have a local number and an 800 number? Make sure you always pick one primary phone number and always enter that phone number as the primary one.

The more LEGITIMATE databases your company information is in the better for SEO (Search Engine Optimization). These directories give your business validity in the eyes of Google. Most of them link back to your website, which is another ranking factor Google uses. As a rule of thumb, I recommend my clients use their Google My Business listing as the "master" listing, ensuring all other listings have the same information.

On the Internet there are four major data aggregators that store your business information. These are Neustar Localeze, InfoUSA, Acxiom and Factual. These data aggregators take your business information and push it out to many smaller databases on the Internet. In addition to these aggregators, there are also many big name directories your business should be in. Examples are Bing Places For Business, Apple Maps, Angie's List, Manta and many, many more.

I have multiple tools to scan these databases and see where your business information is missing or inaccurate. I can easily update this information and charge a flat fee. If you want me to run a free scan for your business contact me today.

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Happy Saint Patrick's Day

Happy Saint Patrick’s Day

Happy Saint Patrick's Day from my family to yours! According to Ancestry DNA, I'm 43% Irish but this weekend we are all Irish. Did you know Saint Patrick's Day is celebrated in more countries than any other national festival? Enjoy your corned beef and cabbage responsibly :)

Looking for a talented website and graphic designer who listens to your needs and gets your business noticed? I'm a freelance website and graphic designer who understands the difficulties of small businesses. I have helped business owners from many industries grow their business by implementing a comprehensive website and advertising strategy. Interested in learning more? Contact me today.

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