Tag - Website

BuiltWith - A Great Tool to Figure Out What Technology a Website Uses

BuiltWith – A Great Tool to Figure Out What Technology a Website Uses

Ever visit a website and think... that's pretty cool. It happens to me all the time and I always turn to the best tool out there to figure out what technology a website is using. BuiltWith is an unbelievable tool that can show you everything there is to know about a website. Not only can you figure out which CMS (Content Management System) they're using, but you can even figure out which plugins they're using (and the technology those plugins use sometimes). For example, if you look up my website you'll not only discover that I use WordPress as a CMS, but it also shows that I use the theme Porto. You can figure out every single plugin I have installed on my website very quickly.

I always tell clients if you've seen it on another website, you can have it on yours. BuiltWith is how I quickly determine what technology was used so I can recreate it and put my own twist on it. If you need a new website, need to improve your existing website or have a graphic design project, contact me today and I'd be happy to discuss how I can help.

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Adobe Color - A Great Color Palette Generator

Adobe Color – A Great Color Palette Generator

Whenever I design a website one of the first considerations is the color palette that will be used. Colors are typically pulled from an existing logo or based on customer preference. Considering there are 16,777,216 hex colors to choose from, selecting colors can be extremely subjective. Occasionally a client will want a certain color, only to say "a bit lighter" or "a bit darker". The solution to this problem is a tool from Adobe called Adobe Color.

What I like about Adobe Color is the simple interface and the ability to easily create complimentary colors for the colors you select. The various options on the left give you a quick twist on the shade of the color you selected. Click on the Explore tab at the top, and see popular color pallets and randomly generated color palettes that may inspire your creativity. The hex code (looks like #ababab) is what web designers need to use the color within a design element. Whenever I lack natural creativity this tool help spark my creative flare.

If you're looking for a website or graphic designer, contact me today for a free estimate.

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How to Login to Gmail Using Your Domain Email Address

How to Login to Gmail Using Your Domain Email Address

I host email for the majority of my clients and forward their domain email (@yourdomain.com) to a Gmail address. The reason I do this is the convenience and functionality of Gmail. Also, most business clients have multiple email addresses and don't want to login multiple different places to check their email. Forwarding email to a Gmail address and using Gmail's 'Send Mail As' feature gives my clients the ability to send and receive their domain email from Gmail. I will write an article on that process in the future, but for now, see this article on how to do that.

Being able to sign into Gmail using your domain email address is another way to streamline the entire process. Follow these steps to allow that feature:

  1. Login to Gmail
  2. Click on your profile photo on the top right and select 'Google Account' below your name
  3. Click on the 'Personal Info' tab on the left
  4. Under 'Contact Info' click on 'Email'
  5. Click on the Advanced dropdown, then under 'Alternate Emails' select 'Add Alternate Email'
  6. Once you've added an 'Alternate Email' you will be able to sign into your Gmail account using the domain email address you entered in this field.

If you have the money to spend, another option is using GSuite, in which Google actually hosts your email and allows you to manage multiple users. GSuite costs $6/user/month for 30GB of Google Drive storage, or $12/user/month for unlimited storage. Many of my clients don't want to spend that money when they can forward their domain email to Gmail and use this login feature to get a very similar product for FREE. If you want to learn more about this topic contact me today and I'd be happy to walk you through everything.

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Why Your Business NAP is so Important

Why Your Business NAP (Name, Address, Phone Number) is so Important

NAP is short for your business name, address and phone number. When Google scans various databases on the internet for your company it's absolutely crucial that these three items are EXACT and consistent. If I was on Yelp as "Brian Houdek The Web Designer" or "Brian Houdek Web Design LLC" or "Brian Houdek Web Design Inc" Google would look at that as a completely different company than "Brian Houdek Web Design". If your address is "123 Test St" it's crucial you write it exactly the same throughout the internet. "123 Test St." (dot after St.) or "123 Test Street" will be looked at as different and therefore not the same company. Finally, your phone number must remain consistent. Did your number change over the years? Do you have a local number and an 800 number? Make sure you always pick one primary phone number and always enter that phone number as the primary one.

The more LEGITIMATE databases your company information is in the better for SEO (Search Engine Optimization). These directories give your business validity in the eyes of Google. Most of them link back to your website, which is another ranking factor Google uses. As a rule of thumb, I recommend my clients use their Google My Business listing as the "master" listing, ensuring all other listings have the same information.

On the Internet there are four major data aggregators that store your business information. These are Neustar Localeze, InfoUSA, Acxiom and Factual. These data aggregators take your business information and push it out to many smaller databases on the Internet. In addition to these aggregators, there are also many big name directories your business should be in. Examples are Bing Places For Business, Apple Maps, Angie's List, Manta and many, many more.

I have multiple tools to scan these databases and see where your business information is missing or inaccurate. I can easily update this information and charge a flat fee. If you want me to run a free scan for your business contact me today.

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Happy Saint Patrick's Day

Happy Saint Patrick’s Day

Happy Saint Patrick's Day from my family to yours! According to Ancestry DNA, I'm 43% Irish but this weekend we are all Irish. Did you know Saint Patrick's Day is celebrated in more countries than any other national festival? Enjoy your corned beef and cabbage responsibly :)

Looking for a talented website and graphic designer who listens to your needs and gets your business noticed? I'm a freelance website and graphic designer who understands the difficulties of small businesses. I have helped business owners from many industries grow their business by implementing a comprehensive website and advertising strategy. Interested in learning more? Contact me today.

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Google Fonts - Great Free and Open Source Fonts

Google Fonts – Great Free and Open Source Fonts

Google Fonts says their goal is to make "the web more beautiful, fast, and open through great typography." They certainly have done that and their selection of fonts continues to grow. Every Google Font is free and open source, meaning that you don't have to worry about licensing issues. At the time of this article there are 915 to choose from.

I have been using Google Fonts on my websites for years. However, even if you're not a web designer you can download the fonts to your computer and use them in any document. To the right of each font you'll see a + symbol. Once you press that Google "adds" it to your downloads (a popup menu that appears in the bottom right after adding the font). If you click on the downloads (it will say # Family Selected) you will notice a download icon on the top right. To download the entire font family with different font weights and italic styles click on "Customize". On this screen you can select the entire font family if you want. Once you have everything selected, download the fonts and install them on your computer.

Do you have a website that needs better use of fonts? Interested in learning more about Google Fonts? Contact Me today and I'd be happy to show you how Google Fonts can improve your website.

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Search Engine Optimization Considerations

Search Engine Optimization Considerations

While the content on your website plays a very large role in Search Engine Optimization (SEO), there are many parts to ranking well with Google and Bing. A business that has had a web presence for 15 years is going to have a big advantage over a new company with no web presence. One big reason is the number of legitimate websites linking to your website. The older your domain is the higher probability third party websites are linking to it. There are four major data aggregators on the Internet (Infogroup, Localeze, Acxiom and Factual) that distribute your business information to many smaller third party websites. In order to get your business indexed with them you have to use third party tools. Over the years I have helped many clients accomplish this task at a very reasonable cost.Another commonly overlooked part of SEO is social media presence. Google has been giving increasing weight to companies with an active social media presence. I recommend my clients post once per week on multiple platforms. Facebook, Instagram and Twitter are the best to focus on. Posting to all three can be accomplished using third party software that allows you to post to all your social media platforms from one place.Fresh content on your website is another important ranking factor. For most small businesses this is tough. Your services never change, so what do you do? The answer is a blog. I've built many blogs for clients that link to their social media platforms. You post to your Wordpress blog and the post is automatically shared to all of your social media platforms.Over the years SEO has changed. On-page SEO is and will always be the most important ranking factor, but the off-page SEO content is playing an increasing role in Google's rankings. Contact me today for a customized plan for your business. 
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