Tag - Website

Google Fonts - Great Free and Open Source Fonts

Google Fonts – Great Free and Open Source Fonts

Google Fonts says their goal is to make "the web more beautiful, fast, and open through great typography." They certainly have done that and their selection of fonts continues to grow. Every Google Font is free and open source, meaning that you don't have to worry about licensing issues. At the time of this article there are 915 to choose from.

I have been using Google Fonts on my websites for years. However, even if you're not a web designer you can download the fonts to your computer and use them in any document. To the right of each font you'll see a + symbol. Once you press that Google "adds" it to your downloads (a popup menu that appears in the bottom right after adding the font). If you click on the downloads (it will say # Family Selected) you will notice a download icon on the top right. To download the entire font family with different font weights and italic styles click on "Customize". On this screen you can select the entire font family if you want. Once you have everything selected, download the fonts and install them on your computer.

Do you have a website that needs better use of fonts? Interested in learning more about Google Fonts? Contact Me today and I'd be happy to show you how Google Fonts can improve your website.

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Search Engine Optimization Considerations

Search Engine Optimization Considerations

While the content on your website plays a very large role in Search Engine Optimization (SEO), there are many parts to ranking well with Google and Bing. A business that has had a web presence for 15 years is going to have a big advantage over a new company with no web presence. One big reason is the number of legitimate websites linking to your website. The older your domain is the higher probability third party websites are linking to it. There are four major data aggregators on the Internet (Infogroup, Localeze, Acxiom and Factual) that distribute your business information to many smaller third party websites. In order to get your business indexed with them you have to use third party tools. Over the years I have helped many clients accomplish this task at a very reasonable cost.

Another commonly overlooked part of SEO is social media presence. Google has been giving increasing weight to companies with an active social media presence. I recommend my clients post once per week on multiple platforms. Facebook, Instagram and Twitter are the best to focus on. Posting to all three can be accomplished using third party software that allows you to post to all your social media platforms from one place.

Fresh content on your website is another important ranking factor. For most small businesses this is tough. Your services never change, so what do you do? The answer is a blog. I've built many blogs for clients that link to their social media platforms. You post to your Wordpress blog and the post is automatically shared to all of your social media platforms.

Over the years SEO has changed. On-page SEO is and will always be the most important ranking factor, but the off-page SEO content is playing an increasing role in Google's rankings. Contact me today for a customized plan for your business.

 

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