Tag - Wordpress

BuiltWith - A Great Tool to Figure Out What Technology a Website Uses

BuiltWith – A Great Tool to Figure Out What Technology a Website Uses

Ever visit a website and think... that's pretty cool. It happens to me all the time and I always turn to the best tool out there to figure out what technology a website is using. BuiltWith is an unbelievable tool that can show you everything there is to know about a website. Not only can you figure out which CMS (Content Management System) they're using, but you can even figure out which plugins they're using (and the technology those plugins use sometimes). For example, if you look up my website you'll not only discover that I use WordPress as a CMS, but it also shows that I use the theme Porto. You can figure out every single plugin I have installed on my website very quickly.

I always tell clients if you've seen it on another website, you can have it on yours. BuiltWith is how I quickly determine what technology was used so I can recreate it and put my own twist on it. If you need a new website, need to improve your existing website or have a graphic design project, contact me today and I'd be happy to discuss how I can help.

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The Top Social Media Platforms For Your Business

The Top Social Media Platforms For Your Business

Google has been giving more and more SEO weight to companies that actively use social media. I recommend that all of my clients post on social media as often as possible, ideally once per week. While I know that's a challenge, it's becoming increasingly important to help your search engine rankings. Buffer is a great tool that allows you to post to Facebook, Instagram, Twitter, LinkedIn and Pinterest at the same time, from one place. I would currently consider those the top social media platforms for businesses ranked:

  1. Facebook - 2.23 billion monthly active users
  2. Instagram - 1 billion monthly active users
  3. Twitter - 335 million monthly active users
  4. LinkedIn - 294 million monthly active users
  5. Pinterest - 250 million monthly active users

In addition to these 5 social media platforms, I can't understate the importance of YouTube (1.9 billion monthly active users) and Google My Business posts. YouTube can be tough if you don't like being on camera, but even short videos carry weight. YouTube is a Google product... Google likes when you use their products. Speaking of which, within the last year Google has started allowing companies to post on their Google My Business listing. These posts show up on your Google business profile and show for one week... another indicator Google wants you to post every week. Unfortunately, there's no way to currently post to Google My Business through Buffer or similar tools, but I'm sure that will change.

Optimizing your use of hashtags and posting weekly on as many social media platforms as possible is the key to success. Posts can be as simple as a picture with a sentence, or an entire blog post. I integrate Wordpress with Buffer so you can create a blog post and automatically have it sent out to your social media platforms. That way you're getting SEO benefits from creating content on your website while also getting credit for the social media aspect.

If you would like to learn more about posting on social media, or are interested in getting pricing to have me post for you, contact me today.

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Imagify - Wordpress Image Optimization Made Easy

Imagify – WordPress Image Optimization Made Easy

Optimizing images for the web is crucial. Google gives a lot of weight to website load time and images are the largest files on most websites. The goal with optimizing images is reducing the overall size of the file while maintaining image clarity. There are a lot of tools out there which can accomplish this task, but none easier to use than Imagify. Imagify is a Wordpress plugin that automates the image optimization process. Not only is the interface very easy to use, but it also does an excellent job at reducing file size with minimal loss in quality.

I use Imagify on all of my websites. Imagify can optimize your images as you upload them, or for an existing website, it can quickly optimize your existing images. Imagify is free to try (25MB limit) and has monthly data plans for higher limits. I pay those costs for all of my clients. If you're interested in learning more about Imagify or need someone to optimize your website, contact me today.

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Keeping WordPress Secure

Keeping WordPress Secure

Occasionally I'll get a question from a client asking if WordPress is secure. If properly maintained and monitored, WordPress is one of the most secure CMS (Content Management System) platforms available. With that being said, if not properly maintained and monitored WordPress is currently the most popular target for hackers. WordPress powers over 30% of the ENTIRE internet and 60% of CMS powered websites use WordPress. For hackers it's simply a game of numbers.

WordPress MUST be Updated on a Regular Basis

If you don't update your WordPress website on a regular basis, or monitor its security, there's a good chance it will get hacked. I update my clients WordPress plugins on a daily basis. A little tool called MainWP makes that an easy task for me since I manage a lot of WordPress websites. I'm able to login to one place, scan my managed websites and update everything with the click of a button. Plugins are a source of many security vulnerabilities within WordPress installations. WordPress plugin updates often contain security-related fixes. When a plugin developer discovers a security flaw and pushes an update to fix it, the hackers take note. Hackers use scripts that are constantly scanning the internet for known vulnerabilities.

WordPress Security Monitoring

My favorite tool for monitoring the security of my WordPress websites is Wordfence. Wordfence is a great firewall with a ton of options and also has a malware scanner. I always like to show my clients their "Live Traffic" feature that shows every single IP address that tries to access your website, what they were trying to access and where their IP address is located. In the past 24 hours, I had IP addresses from the Philipines, Hong Kong, Russia, France, Turkey and India try to probe my website for various vulnerabilities. This happens 24 hours a day, 7 days a week.

The WordPress Login Page is the Most Popular Target

The WordPress login page located at /wp-login.php is the most popular target for hackers. There are numerous ways to combat this. Wordfence allows you to limit the number of login attempts before blocking an IP address. I set that number to 2. They also allow you to immediately block any login attempt with an invalid username. It's important to create a username that can't be easily guessed (and NEVER use admin). Once a hacker has your username they will use a brute force attack that will keep trying to login to WordPress with different passwords. In addition to using Wordfence, I limit access to the /wp-login.php page by IP address. If your IP address doesn't belong to me or my client, it will get blocked. This can cause some issues when trying to login from a new place, but I've found that minor inconvenience is overshadowed by the high level of security it provides.

Is Your WordPress Website Secure?

Is your head spinning yet? I just touched on the basics of WordPress security. If your website is not being properly managed or maintained contact me today and I can get you back on the right track.

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Bulk Resize Photos - My Favorite Resizing Tool

Bulk Resize Photos – My Favorite Resizing Tool

Often times I have to resize a TON of images for image galleries and they have to have some consistency. Ideally, I try to keep the image width consistent. Bulk Resize Photos makes the process so much easier than it used to be. They claim to be able to process 150 photos in under 60 seconds and I can attest... it's fast! Their website makes it extremely easy to set the parameters for resizing your photos with a sufficient amount of options (Scale, Longest Side, Width, Height, Exact Size or even add a watermark). Before you know it all your photos are the same size and downloaded to your computer. Too easy...

I have clients with hundreds of photos in their gallery and Bulk Resize Photos has saved me a tremendous amount of time. If you're interested in creating a beautiful image gallery with consistently sized photos, contact me today.

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Google reCAPTCHA v3

Google reCAPTCHA v3 – Keeping Forms Safe From Bots

Today I upgraded all forms on my clients websites with Google reCAPTCHA v3. If you aren't familiar with reCAPTCHA it's a tool to help prevent form spam by either having users type displayed text into a box (reCAPTCHA v1), check a box (reCAPTCHA v2), or now with reCAPTCHA v3... NOTHING! reCAPTCHA v3 can detect abusive traffic on your website without user interaction by analyzing multiple factors to prevent malicious bots from spamming you with contact form emails. 

All of my clients know how big of a fan I am of Google. This is just another example of how Google remains on the forefront of technology and constantly strives to make the web easier to use while maintaining security. If you want to learn more about reCAPTCHA v3 check out the links below.

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Wordpress 5.0 Gutenberg Editor

WordPress 5.0 Update – The Gutenberg Editor – What You Need to Know

I don't usually post about Wordpress updates since they're released a few times a year and are typically minor updates. However, Wordpress 5.0 is the biggest update/change Wordpress has released in a long time. Good news if you're my client - I upgraded every website I manage within the first hour Wordpress 5.0 was released! 

Most of my clients don't touch the Wordpress backend much. However, if you have a blog and make the posts yourself you will definitely notice some changes. The Gutenberg editor is quite a bit different than the previous text editor that came with Wordpress. Each paragraph is defined as a "block". In web design, we use blocks for everything. Responsive web design, specifically Bootstrap, relies on blocks to create responsive websites that respond (stack/resize) depending upon the device you're using.

When writing using the Gutenberg editor things are a little different, but I feel most people who have used prior versions of Wordpress should be able to figure it out fairly easily (or any text editor for that matter). One big change that I noticed was when you want to add an image, heading, gallery, list etc to the post you may be lost at first. In the top left-hand side of the page, you will find a + symbol. When you click on that symbol you will be given options for what type of block you want to add. There are many different elements you can add, very easily. 

There were many other technical changes with Wordpress 5.0. If you would like to learn more about this update contact me today and I would be happy to walk you through all the new changes.

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Search Engine Optimization Considerations

Search Engine Optimization Considerations

While the content on your website plays a very large role in Search Engine Optimization (SEO), there are many parts to ranking well with Google and Bing. A business that has had a web presence for 15 years is going to have a big advantage over a new company with no web presence. One big reason is the number of legitimate websites linking to your website. The older your domain is the higher probability third party websites are linking to it. There are four major data aggregators on the Internet (Infogroup, Localeze, Acxiom and Factual) that distribute your business information to many smaller third party websites. In order to get your business indexed with them you have to use third party tools. Over the years I have helped many clients accomplish this task at a very reasonable cost. Another commonly overlooked part of SEO is social media presence. Google has been giving increasing weight to companies with an active social media presence. I recommend my clients post once per week on multiple platforms. Facebook, Instagram and Twitter are the best to focus on. Posting to all three can be accomplished using third party software that allows you to post to all your social media platforms from one place. Fresh content on your website is another important ranking factor. For most small businesses this is tough. Your services never change, so what do you do? The answer is a blog. I've built many blogs for clients that link to their social media platforms. You post to your Wordpress blog and the post is automatically shared to all of your social media platforms. Over the years SEO has changed. On-page SEO is and will always be the most important ranking factor, but the off-page SEO content is playing an increasing role in Google's rankings. Contact me today for a customized plan for your business.  
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